Yolanda Beasley

Whitby Chamber of Commerce Project Portfolio

While at the Whitby Chamber of Commerce, I created various logos, event programs, posters, along with the award-winning Ascenture Magazine and Bill and Charles ad campaign.  Here is a summary of some of the work I did during my 11 months covering maternity leave at the Chamber:

Ascenture Magazine

Created an entirely new print publication; established title, vision, purpose; designed layout including ad space; oversaw entire production process; planned distribution, budget, work-back schedule; hired photographers, writers, designer, printer to budget and schedule; edited content

Click image to view magazine

Bill & Charles Ad Campaign
Created series of comedic radio ads based on fictional characters: Bill (non-member) and Charles (member) with complementary YouTube videos and Facebook ‘print’ ads showcasing benefits of Chamber membership; wrote and voiced ads
My Chamber App

Picnic

Scholarship

Breakfast

Golf

Mayor’s Luncheon

Grand Opening

 

Print and Marketing Materials

2014 Annual Print Directory
Redesigned with fresh new colourful look: cleaner design, sponsor highlights, added member information, rearranged layout

 

 

Membership Introductory Package & Welcome Package
Rewrote content promoting member benefits and services; designed new packaging on micro-budget; created sell-sheets for revenue-generating events and services

Event Posters & Marketing Materials
Designed branded posters and marketing materials to creative brief elevating quality of promotional materials and professional perception of the Chamber and its events.  One member remarked, “On seeing the quality of the poster for the Business Summit (a brand new event), I knew it was going to be a quality event and I registered immediately,” Digital Ink Technologies

 

Peter Perry & BAA logo and program design

 

 

 

 

 

 

 

 

Letters of Reference

Don Pitman
Don Pitman is a political television host on Rogers Television and past President of the Oshawa Chamber of Commerce. Yolanda and Don worked together at Rogers Television and have remained good friends ever since. Click here to read his letter.

Tracy Hanson
Tracy Hanson is the CEO of the Whitby Chamber of Commerce. She left her position as Whitby Councillor to do her dream job. With an extensive marketing background, Tracy provided Yolanda with the creative freedom to design and implement the work you see here. Click here to read her letter.

Steve Macaulay
Steve Macaulay is the Sales Manager at Durham Radio who worked with Yolanda on the Communications Committee at the Chamber through which they orchestrated the media buy for the Bill and Charles campaign. Click here to read his letter.